Ok, forgive me for this…I’m gonna stretch to make this connection just a little, but I feel compelled.  We had a sitter for the kids tonight, so my wife and I had the opportunity to take in a movie - which doesn’t happen too often.  What to see…what to see?  Lots of marketing pushing Spiderman III…but the word of mouth I’ve heard is not to good.  Shrek the 3rd - looks ok, but I can take the kids to that!  I did hear GREAT word of mouth this week about another movie for which I’ve seen zero marketing:  Hot Fuzz.

So stretch #1 was the connection to Word of Mouth marketing.  Stretch #2 is the Hot Fuzz web site.  Ok, they do have some decent social media stuff going on there. 

• Fan Art Challenge
• Discussion boards (with and without “spoilers”)
• Integrated “reputation” system highlighting active participants
• User Contributors banners and icons

So, did I overreach on this?  I would say my faith in peer recommendations vs what is getting the most attention via paid media once again was validated.

This is one GREAT, GREAT movie.  Really funny…fall out of my chair funny…still laughing in the car on the ride home funny!!

So - ok, no more movie reviews.

Sean

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