Comments on: "Where for art thou" Community ROI http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/ Thu, 28 Aug 2008 17:53:38 +0000 http://wordpress.org/?v=2.3.1 By: » ROI on Community Building Connie Bensen: My Conversations http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-1437 » ROI on Community Building Connie Bensen: My Conversations Sat, 17 Nov 2007 20:46:53 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-1437 [...] O’Driscoll built on that post & listed out specifics for Support, Sales & Marketing & Product/Program Dev’t. So, stop pitching community and start pitching the ROI benefits!! Online success rate!! [...] […] O’Driscoll built on that post & listed out specifics for Support, Sales & Marketing & Product/Program Dev’t. So, stop pitching community and start pitching the ROI benefits!! Online success rate!! […]

]]> By: A guide for those that are new to this blog… : Community Group Therapy http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-1373 A guide for those that are new to this blog… : Community Group Therapy Sat, 17 Nov 2007 07:19:23 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-1373 [...] Where for Art Thou Community ROI [...] […] Where for Art Thou Community ROI […]

]]> By: Influencing Influencers: Is online influence real? : Community Group Therapy http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-1350 Influencing Influencers: Is online influence real? : Community Group Therapy Sat, 17 Nov 2007 06:06:42 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-1350 [...] the value proposition of marketing and/or buzz generation.  As I introduced in my post about community ROI, companies should invest in community and influentials not just for marketing benefit, but because [...] […] the value proposition of marketing and/or buzz generation.  As I introduced in my post about community ROI, companies should invest in community and influentials not just for marketing benefit, but because […]

]]> By: What’s the most important web 2.0 feature to implement next? « Community Group Therapy http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-883 What’s the most important web 2.0 feature to implement next? « Community Group Therapy Thu, 26 Jul 2007 05:04:57 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-883 [...] I blogged about ROI and Web 2.0 as Business transformation.  I’m more convinced than ever that these are the [...] […] I blogged about ROI and Web 2.0 as Business transformation.  I’m more convinced than ever that these are the […]

]]> By: Influencing Influencers: Is online influence real? « Community Group Therapy http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-885 Influencing Influencers: Is online influence real? « Community Group Therapy Wed, 18 Jul 2007 18:00:40 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-885 [...] the value proposition of marketing and/or buzz generation.  As I introduced in my post about community ROI, companies should invest in community and influentials not just for marketing benefit, but because [...] […] the value proposition of marketing and/or buzz generation.  As I introduced in my post about community ROI, companies should invest in community and influentials not just for marketing benefit, but because […]

]]> By: Your Community Strategy: "Checkin’ the Box" or Business Transformation? « Community Group Therapy http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-880 Your Community Strategy: "Checkin’ the Box" or Business Transformation? « Community Group Therapy Mon, 02 Jul 2007 02:28:03 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-880 [...] starting point as part of the work we’ve done).  Hot topics at conferences are around ROI and organization alignment (where should the community team sit) - both indicators that the [...] […] starting point as part of the work we’ve done).  Hot topics at conferences are around ROI and organization alignment (where should the community team sit) - both indicators that the […]

]]> By: 10,000 Marshmallows Daily Links 2007-06-07 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-868 10,000 Marshmallows Daily Links 2007-06-07 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Thu, 07 Jun 2007 15:21:04 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-868 [...] Community Group Therapy: “Where for art thou” Community ROI “…remember, you are probably NOT in the community business…community is more likely a means not the end (obvious exceptions out there). So, stop pitching community and start pitching the ROI benefits!! Online success rate!! Satisfaction!! Cost model improvements! Product improvement! This your listener will understand way better than RSS, Wiki, Forum, etc, etc, etc.” [...] […] Community Group Therapy: “Where for art thou” Community ROI “…remember, you are probably NOT in the community business…community is more likely a means not the end (obvious exceptions out there). So, stop pitching community and start pitching the ROI benefits!! Online success rate!! Satisfaction!! Cost model improvements! Product improvement! This your listener will understand way better than RSS, Wiki, Forum, etc, etc, etc.” […]

]]> By: Web Strategy by Jeremiah » Web Strategy: How to Measure your Social Media Program http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-870 Web Strategy by Jeremiah » Web Strategy: How to Measure your Social Media Program Thu, 07 Jun 2007 15:14:42 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-870 [...] Practical measurement and ROI attributes and concepts from Sean [...] […] Practical measurement and ROI attributes and concepts from Sean […]

]]> By: Thank you Forum One for organizing the Community Unconference… « Community Group Therapy http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-869 Thank you Forum One for organizing the Community Unconference… « Community Group Therapy Thu, 07 Jun 2007 13:49:19 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-869 [...] ROI was another very spirited session…and I guess a hot topic based on traffic here to my recent blog post on [...] […] ROI was another very spirited session…and I guess a hot topic based on traffic here to my recent blog post on […]

]]> By: Digital Influence Mapping Project http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-872 Digital Influence Mapping Project Wed, 06 Jun 2007 12:43:45 +0000 http://communitygrouptherapy.com/2007/06/03/where-for-art-thou-community-roi/#comment-872 <strong>Measurement: Community ROI </strong> The formulas for word of mouth ROI are getting complicated. it is the natural cycle. As our investment in WOM-based communications goes up, our need for metrics to justify that investment goes up. Will there be a neat GRP-like definition Measurement: Community ROI

The formulas for word of mouth ROI are getting complicated. it is the natural cycle. As our investment in WOM-based communications goes up, our need for metrics to justify that investment goes up. Will there be a neat GRP-like definition

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