Comments on: Satisfaction, Loyalty and Affinity… http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/ Thu, 28 Aug 2008 17:39:21 +0000 http://wordpress.org/?v=2.3.1 By: Nuggets from Social Media workshops as of late… : Community Group Therapy http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4631 Nuggets from Social Media workshops as of late… : Community Group Therapy Tue, 24 Jun 2008 20:26:32 +0000 http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4631 [...] Affinity represents a shift in thinking:  I wrote about this before here.  It’s gratifying to see this resonating and opportunities to push the model [...] […] Affinity represents a shift in thinking:  I wrote about this before here.  It’s gratifying to see this resonating and opportunities to push the model […]

]]> By: Tom O'Brien http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4413 Tom O'Brien Tue, 08 Jan 2008 16:34:33 +0000 http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4413 Interesting point - sounds like the discussion on influence. Does it really matter? What matters is advocacy. And advocacy is the result of LOVE. I love this brand so I will argue for it and recommend it. TO'B Interesting point - sounds like the discussion on influence. Does it really matter? What matters is advocacy. And advocacy is the result of LOVE. I love this brand so I will argue for it and recommend it.

TO’B

]]> By: Andy Sernovitz http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4411 Andy Sernovitz Tue, 08 Jan 2008 03:59:36 +0000 http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4411 So many companies thing that "satisfaction" is the goal. In the classic words of Geoffrey Moore ... you are expected to brush your teeth every day -- you don't get extra credit. Satisfaction --> Loyalty --> Affinity --> LOVE Love is where word of mouth happens. Love starts with trust. Who loves you, baby? So many companies thing that “satisfaction” is the goal. In the classic words of Geoffrey Moore … you are expected to brush your teeth every day — you don’t get extra credit.

Satisfaction –> Loyalty –> Affinity –> LOVE

Love is where word of mouth happens.

Love starts with trust.

Who loves you, baby?

]]> By: Revue de Liens : Patrick Chanezon, Culture-buzz, Plaxo, SearchEngineMarketing Magazine, GoogleLady & Sean O’Driscoll « Content web et bien plus … http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4399 Revue de Liens : Patrick Chanezon, Culture-buzz, Plaxo, SearchEngineMarketing Magazine, GoogleLady & Sean O’Driscoll « Content web et bien plus … Thu, 03 Jan 2008 22:53:43 +0000 http://communitygrouptherapy.com/2007/12/31/satisfaction-loyalty-and-affinity/#comment-4399 [...] O’Driscoll nous parle de satisfaction, loyauté et affinité (dès que j’ai le temps je traduis cet excellent [...] […] O’Driscoll nous parle de satisfaction, loyauté et affinité (dès que j’ai le temps je traduis cet excellent […]

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