24th March 2007

The Business Case for Community and Web 2.0…Sharing some useful links

posted in General Community Discussion, web 2.0 |

Useful nuggets to be shared…Thanks Dion Hinchcliffe at zdnet:  Does every organization need a Web 2.0 strategy?  Dion is essentially reacting to Gartner’s 2006 Emerging Technologies Hype Cycle.  Overall, I think this is a worthwhile review, though in my opinion it talks a lot more about the what and the how from a technology perspective, than the business, organizational or social reasons that address the questions of why web 2.0 matters to business.

The key element to me is the discussion of the notion of "collective Intelligence" which has been a core topic here at Community Group Therapy.

Coach Wie at Web2.0 Journal has another good contribution worth reading:  Every Organization Should Have a Web 2.0 Strategy.

sean

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There are currently 2 responses to “The Business Case for Community and Web 2.0…Sharing some useful links”

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  1. 1 On March 25th, 2007, Lee said:

    Thanks Sean. I found that Coach Wie article interesting. He lists 5 reasons business leaders should care about Web 2.0 and social media/community is not listed once. He is all about efficiency through ajax integration, rich applications, etc. All good points, but all about building better web apps - what about people? What about competitive advantage through stonger relationships? What about the impact of user generated content? Then, of course, I read his bio:

    “Coach Wei is the founder and CTO of Nexaweb (www.nexaweb.com), developers of the leading software platform for building and deploying Web 2.0 and AJAX applications.”

    Ahh. I see. Web 2.0 means different things to different people.

  2. 2 On March 25th, 2007, Sean ODriscoll said:

    agree…his list comes up short of comprehensive, but I do agree generally with what he has and I kinda respect the obvious appeal to fear he uses:)

    Actually the one he has I have never discussed is caring about your technology team. While I’m not sure this is a great reason in and of itself - it is valid. I’m not an IT guy or a developer, but working on “cool, relevant, new stuff” is key to talent retention. It’s not really a good reason to do web 2.0, but it is a delightful by-product.

    sean

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