2nd February 2008

Aberdeen releases research paper on Social Media Monitoring and Analysis

posted in Uncategorized |

Ok, I’m featured a bit in this as I was interviewed, but even without that built-in bias I think this is one of the better pieces I’ve read.  I particularly appreciate that it articulates a broad set of values across corporate silos to developing and engaging in social media strategies.  Overall the analysis as well as guidance make this a recommended read.

Social Media Monitoring and Analysis:  Generating Consumer Insights from Online Conversation

sean

Popularity: 97% [?]

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This entry was posted on Saturday, February 2nd, 2008 at 10:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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