Ok, true enough, I’m actually titling Part 5 here as "Ugly Baby."

What’s another reason why it is so important you engage with your users in your communities?  Well, I’ve talked before about several ways to build this case - links below.  Many authors and speakers who are more elegant than I like to to talk about "building customer loyalty."  Well, what does that really mean?  In a session last week I described this as the act of building a sense of maternity or paternity for your products, content, company - a sense of ownership by your users - nothing is more powerful.  It’s a simple and sticky idea (hint: book review coming soon):  Everyone has seen an ugly baby, but nobody’s baby is ever ugly.

 

For reference…links back to first 4 parts:

Part 1:  The Analogy

Part 2:  Fear by Example

Part 3:  Data / Evidence approach

Part 4:  Assumptive Close

Sean

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