Ever notice that is loaded with Recruiters?? That’s not the point of this post, but I think we can all agree that the recruiting function of HR has long since discovered communities as an avenue for adding talent to organizations. But recruiting is only one small part of the HR function. What about talent management and organizational design?
Wikinomics got me thinking more about this HR connection. The obvious assertion in the book is that there will always be more smart people outside your company than inside your company. It goes on to claim that volunteers will self-organize in more efficient ways than managers can accomplish inside hierarchical organizational structures. I don’t know if I buy this, but the possibility that it is true should be enough to make your consider the implications. I will buy that volunteers are frequently more motivated than paid professionals - there is a natural difference in motivation. Think about your own volunteer efforts and test this.
So, how should HR think about this. I’m not sure I know the answer, but it is high time to engage in the coversation. I think you can safely say that talent management and organizational design are dramatically different in the Web 2.0 world and the traditional, largely internally focused (except recruiting), role of HR will be tested by this evolution. Product and services insight gathering is certainly low hanging fruit already underway, but I think that is just the beginning. External participation through co-production, co-development and user generated content are big opportunities. That said, don’t get me wrong when I say "opportunities". It isn’t long term market advantage for those companies that do this well, it’s market relevance, as this is the way business WILL be done in the future. There will be benefits for fast and first movers and I think harsh penalties for those who don’t move.
I’d love your thoughts and examples on this!! In the end, this may be one of the most core issues to how your company might think about communities and the impact of Web 2.0.
I wonder, can large, traditional organizations facilitate self-organizing principles?
Oh…and remember, if you liked this…"Digg it!!"
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