I was catching up on a number of blogs today and someone included this Peter Drucker quote in a comment that I hadn’t seen in a long time. It filtered back into my head this afternoon and now I regret I can’t remember which blog had this comment.
It was one of those classic Drucker quotes that I love. I thought, how would I change that today if I could and this is what came to mind:
“The purpose of a business is to create customer’s who create customers!”
Now I feel better, it’s been WOM-ized.
It might be tempting to say “the purpose of marketing is to create customer’s who create customers.” But I decided that’s a bad idea – delivering on this should be in the DNA of every employee in an organization – Marketing, please feel free to be the tip of the sword in driving the change!
It got me thinking about some questions:
- How many conversations do you have with your customers?
- What % of those conversations are sales related?
- Of the remaining conversations, what % did you initiate?
Random thoughts of the day.
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