22nd January 2009

Peter Drucker said “The purpose of a business is to create a customer.”

posted in Uncategorized |

I was catching up on a number of blogs today and someone included this Peter Drucker quote in a comment that I hadn’t seen in a long time.  It filtered back into my head this afternoon and now I regret I can’t remember which blog had this comment. 

It was one of those classic Drucker quotes that I love.  I thought, how would I change that today if I could and this is what came to mind:

“The purpose of a business is to create customer’s who create customers!”

Now I feel better, it’s been WOM-ized. 

It might be tempting to say “the purpose of marketing is to create customer’s who create customers.”  But I decided that’s a bad idea – delivering on this should be in the DNA of every employee in an organization – Marketing, please feel free to be the tip of the sword in driving the change!

It got me thinking about some questions:

  • How many conversations do you have with your customers?
  • What % of those conversations are sales related?
  • Of the remaining conversations, what % did you initiate?

Random thoughts of the day.

Sean

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  1. 1 On January 25th, 2009, digforleadership.com said:

    “The purpose of a business is to create customer’s who create customers!”…

    It might be tempting to say “the purpose of marketing is to create customer’s who create customers.” But I decided that’s a bad idea – delivering on this should be in the DNA of every employee in an organization – Marketing, please feel fre…

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