2nd February 2008

Aberdeen releases research paper on Social Media Monitoring and Analysis

posted in Uncategorized |

Ok, I’m featured a bit in this as I was interviewed, but even without that built-in bias I think this is one of the better pieces I’ve read.  I particularly appreciate that it articulates a broad set of values across corporate silos to developing and engaging in social media strategies.  Overall the analysis as well as guidance make this a recommended read.

Social Media Monitoring and Analysis:  Generating Consumer Insights from Online Conversation

sean

Popularity: 78% [?]

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