I was catching up on a number of blogs today and someone included this Peter Drucker quote in a comment that I hadn’t seen in a long time.  It filtered back into my head this afternoon and now I regret I can’t remember which blog had this comment. 

It was one of those classic Drucker quotes that I love.  I thought, how would I change that today if I could and this is what came to mind:

“The purpose of a business is to create customer’s who create customers!”

Now I feel better, it’s been WOM-ized. 

It might be tempting to say “the purpose of marketing is to create customer’s who create customers.”  But I decided that’s a bad idea – delivering on this should be in the DNA of every employee in an organization – Marketing, please feel free to be the tip of the sword in driving the change!

It got me thinking about some questions:

• How many conversations do you have with your customers?
• What % of those conversations are sales related?
• Of the remaining conversations, what % did you initiate?

Random thoughts of the day.

Sean

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